Dubai: DXB Live, the experiential agency of Dubai World Trade Centre (DWTC), achieved a 50 per cent growth in 2022, it said on Wednesday.

The agency provided its services to 432 events and entered new regional and international markets including Saudi Arabia, Bahrain and Germany in 2022.

DXB Live was the main contractor for over 50 exhibitions in 2022, including mega events such as GITEX Global, Gulfood, Light Middle East, and Beauty world. It also onboarded new clients including Saudi NEOM, Boeing International Corporation, and over 80 international government entities.

“2022 was a significant year for DXB Live as we achieved unprecedent results in terms of growth of clients, projects, and marking our foray to new markets. We’ve leveraged our four decades of experience and expertise to build new partnerships, onboard new clients, and reinforce collaboration with all relevant organisations, while actively contributing to Dubai’s overall efforts in driving economic growth,” said Khalid Al Hammadi, Senior Vice President of DXB Live.

“We have vast and unparalleled global experience in producing events, exhibitions, conferences, brand experiences, design, creative technology, and we are consistently expanding our business across new services and markets,” added Al Hammadi.

200 outdoor events

DXB Live supported a total of 200 external and private events across the UAE, including World Rowing Championship, World Padel Championship, and Hatta Nights.

Additionally, it managed 60 wedding ceremonies, five graduation ceremonies, and 26 concerts, including a series of 12 musical concerts during Expo 2020 Dubai.

230,000 sq.ft. of exhibition stands

The number of innovative exhibitions stands designed and constructed in 2022 were 221, totaling a combined built-up area of over 230,000 square feet of exhibit space.

International presence

During 2022, DXB Live delivered solutions during International Astronautical Congress on behalf of NASA, the Indian Space Agency, the UAE Space Agency, and D-Orbit Space. Additionally, it designed and built the DP World stand at the Automechanika exhibition held in Frankfurt, Germany.