Dubai: To boost the emirate’s global profile, the Abu Dhabi Convention and Exhibition Bureau has signed up with ADNEC, the owner-operator of the city’s major exhibition venue, to launch a joint fund. It will offer financial incentives that will lead to more B2B events and incentive travel to Abu Dhabi.

Part of the fund’s mandate is support to corporate meeting planners, and pass on the message to a global audience that Abu Dhabi is ‘fully open for business tourism’.

The partnership will combine the joint marketing efforts of ADCEB and ADNEC Group to raise awareness of the emirate’s readiness to host mega-scale meetings and host Incentive groups.

“With ADCEB’s experience and expertise and ADNEC Group's impressive portfolio of event, tourism and hospitality assets, we can create the ultimate destination package that showcases the best of the emirate and attracts ever greater numbers of large-scale and high-profile events to Abu Dhabi," said Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi.